Re-Thinking the Guest Experience and its Real Impact on Your Business 

Target Audience: Bakery Owners, Managers or COB Lead Operators 
Facilitators: Aimee Pope, Director of Operations – West, Nothing Bundt Cakes (NbC),  
Jordan Alldredge, Regional Support Manager, NbC, and Jason Pelzel, Consumer Insights Manager, NbC
 
Session Description: 
Each positive Guest Experience is an opportunity to create loyalty. Alternatively, a poor interaction risks losing a Guest, either from your individual Bakery, or the Brand with detrimental impact. This session delves into the world of the Guest Experience from high performing Bakery Owners. Let’s explore how to hire, train, and encourage great service interactions, differentiating your Bakery and our Brand from all others.

As a result of this session, you will:

• Understand the Guest Experience from the point of view of our Guests
• Learn the real drivers for creating a unique Guest Experience, including Guest recovery
• Leverage best practices for training great service from other successful Bakeries
• Become aware of the tools and resources needed to utilize the greatest impact with your Team