Katina Kulow, Ph.D. is an Associate Professor of Marketing at the University of Louisville, where she researches how social influence shapes consumer decision-making and brand engagement, with work published in top journals such as the Journal of Consumer Psychology and the Journal of Consumer Research. She currently serves as the Program Director for the university’s Sales Certificate Program, designed to equip students with hands-on skills in consultative selling and customer relationship management. Prior to entering academia, Katina held sales and recruiting roles at Quicken Loans, PNC Bank, and Ernst & Young—experience that gave her a practical foundation in relationship management and corporate sales strategy. Today, she combines research and practice to help businesses build stronger customer connections and drive sales performance.