Growing sales beyond the bakery walls starts with showing up well in the communities we serve. Building on the momentum from last year’s conference, this breakout session continues the conversation around one of our top brand initiatives and sales drivers: offsite events. Designed for Owners and Operators ready to leverage events more strategically, this session will focus on what it takes to execute successful, profitable events with confidence and consistency. From operational planning and event setup to selling approaches that maximize results, attendees will explore the key practices that help turn community events into meaningful brand-building and revenue-generating opportunities. Whether you are refining your current approach or looking to elevate execution, this session will provide practical insights to help make offsite events feel more seamless, effective, and profitable.